Comments on: Really, Burger King? Really?

By: Kristin

Kristin — Tue, 20 Jul 2010 15:14:30 +0000

You’re right. I just might do it! I love being a squeaky wheel!

By: LCW

LCW — Tue, 20 Jul 2010 15:10:31 +0000

It can’t hurt to type up a quick letter and send it to BK headquarters. I think they may be interested in hearing what consumers are saying about the Kids Meal. It doesnt need to be a long letter, but a squeaky wheel gets the oil.

By: Kristin

Kristin — Tue, 20 Jul 2010 14:42:28 +0000

100% agreed, Lins!

By: Kristin

Kristin — Tue, 20 Jul 2010 14:42:13 +0000

Exactly, Russ. It’s all about the $$. I can’t say I blame them. I just think it’s silly. They could have just put a lame, no name prize in the kids meal instead of trying to put in a competing or alternate movie’s prize. Or even just giving nothing would have made me happier. Thanks for your 2 cents!

By: Kristin

Kristin — Tue, 20 Jul 2010 14:40:56 +0000

I’m sure I’m not the first, or only, parent that has “complained” about this. I’d love to send it to BK but I have no idea where? Or if they’d even look at it. Probably not worth my time…

By: kelli sciarra

kelli sciarra — Tue, 20 Jul 2010 14:34:20 +0000

You should send this blog entry to BK themselves! I TOTALLY 200% agree with everything.

By: Russ

Russ — Tue, 20 Jul 2010 14:25:15 +0000

I LOVE Twilight (as you know, haha) and yet I am totally on board with you re: marketing to kids at a BK with this stuff – I think you’re spot on with the whole “it’s all about the $” but let’s face it, Toy Story 3 makes infinitely more sense. My hunch is that when someone like BK signs on with Twilight (or the company that manages the Twilight brand), they make it exclusive for a period of time such that Twilight gets to be blasted on everything and there wouldn’t be an opportunity for say, Toy Story 3, to be on the BK equivalent of the Happy Meal or whatever. It would be nice if there could be multiple brands and/or campaigns going but there are clear benefits to having just one brand at a time in the store (simplicity, no competition between images, lower costs, etc.) – my hunch is that BK latched on to Twilight for all the reasons you highlight (it’s hot right now, etc.) and probably did the analysis where they looked at how many kids younger than the tween age are regularly in their store, etc. (well, I hope they did this) and then considered how much $ they’d make vs. how many mothers they might upset – I know it sounds silly and I’m sure what I’m describing wasn’t the exact process but if I’m on the BK marketing team and I’m in a room with Eclipse and they’re offering me X amount of $ for promotion, I would have had to have seen a net positive gain for BK from it . . . which at the end of the day, was probably driven more by $ than overall customer satisfaction

By: LCW

LCW — Tue, 20 Jul 2010 14:07:37 +0000

I’ve never read the series and don’t plan on it. I’m Team “I don’t give a shit” and I’ll be glad when this fad dies.